What does search and SEO in 2022 look like for manufacturers? The last few years have seen a seismic shift in the search space, especially for building product manufacturers. It comes as no surprise, we have seen it coming. It’s the result of multiple factors accumulating over a period of time.
Now the impact is starting to be felt, and the knee jerk reaction is to shout ‘why is this happening’? So why it is happening?
Well, because of many of the reasons we’ve been regularly bringing to the table over the last few years. Because ‘everything is ok’ – until it’s not. And as soon as things aren’t as good as they once were, you have a massive task on your hands.
Keeping your manufacturer site at the top of Google search results
When you are at the top of your SEO game, it is relatively straightforward to stay there by using the normal tactics we recommend…
Stuart (left) and Nick (right) – In the Pink
We would like to offer our congratulations to the Celotex marketing team who have recently been awarded The Saint-Gobain Marketing Awards (UK) “Best Marketing Communications Project” with their new user-focused, lead generation website.
The Pauley Creative philosophy on digital marketing strategy is, put simply, that your website should be at the heart of every tactical marketing channel you employ.
We’ve recently been privileged enough to build a number of complex websites for building product manufacturers that have handed control back to the client’s in-house marketing teams.
As work starts to pick up in the construction industry a key marketing question for me is “Are building product manufacturers going to stay focused on what’s important?”
The last few years have taught many of us to be lean, pin-sharp and focused on delivering real value for our businesses and in order to achieve that, you knew had to work backwards…
Let me explain…Read More
In the run up to Ecobuild (in the UK), across the Atlantic, two US building materials associations, the National Association of Home Builders (NAHB) and the National Kitchen and Bath Association (NKBA) joined up to create the IBS (International Builders Show) and the Kitchen & Bath Industry Show (KBIS), at the Las Vegas Convention Centre.
The International Builders Show* is a trade show for US national home builders. Two things to clear up first; It’s definitely not a US version of Ecobuild and it’s not really international either (bar a small Chinese exhibiting contingent and me).Read More
Last year, at the launch of Google+ we spent some time looking at the features and the potential of the new social media platform and how it can be best utilized for business. We also took a look at what Google+ is able to teach marketers about segmentation.
As the popularity of the site grows, the SEO benefits of Google+ have become a hot topic amongst its ever-increasing number of users. According to Dustin W. Stout, Google+ now have more active users than any other social media site outside of Facebook. That’s pretty impressive for a platform created less than a year ago.
Many of the Google+ users now want to understand how the platform can help with them with their SEO efforts and how they can implement a Google+ SEO strategy.
Updated Sept 2016
Is your marketing strategy for the year ahead in hand?
Are you ready to hit the ground running?
Are your monitoring tools, marketing measures and tactical approaches (PPC, SEO, CRM, lead generation, content plan, automation etc) agreed for the coming year?
As James Cameron (Film Director – Google him) once said;
Hope is not a strategy. Luck is not a factor. Fear is not an option.
If the last week or three are a barometer for the coming few months, it seems this year more than previous years, is going to the busiest ever for Pauley Creative and it’s clients.
Understanding what worked this year, what needs improving and what needs killing stone dead will be an essential foundation for building the next years plan…