Posts By: Stuart Dinnie
What is Digital Marketing?
Digital Marketing is the marketing that you do online which supports, integrates with and helps to measure the marketing you do offline. B2b digital marketing is often aligned to business goals such as lead generation and nurturing, brand awareness and customer relationship management [CRM].
Digital marketing is about embracing new technologies and integrating these new techniques with the more traditional marketing approaches to effectively market your company to the right audience.
Unlike some traditional methods, there is no smoke and mirrors with digital marketing, it can be measured, monitored and refined.
From where I’m standing, there are three key factors that impact the success of any modern digital marketing plan…
The broad and varied requirements of a construction product manufacturer can be challenging.
This post will help you create a team to deliver on the wide range of marketing support required, from BBA’s certificates to content marketing campaigns.
Ok, insane might be pushing it, but in this short post we’ll run through six high-impact-at-the-very-least internal exercises that you can take (on your own, or in a small group), that will help you form a solid foundation for an actionable and measurable marketing strategy.
And, because getting to a cohesive and actionable marketing strategy (one that the business will buy into and support you in) takes both time and patience, these sessions will add serious fuel to your existing marketing plan or, it’ll give you the super-sharp tools to get you started on one right now.
The ever-evolving world of mobile technology means that the internet can be accessed at any given time or place, and as smartphones are being used with a strong intent to search, interact, or shop, it becomes all the more important for your website to deliver a great user experience on all mobile devices.
This post will discuss what to consider when converting your site to mobile, from choosing the appropriate design and build technique, to avoiding common SEO pitfalls.
All construction marketers over the past few years would have repeatedly heard the phrase ‘Content is King’.
This post will cover the value of blogs as an effective strategy for developing content, and how to demonstrate the results to your business.
Clear positioning is a massively influential element to an effective web presence and therefore crucial to your business’ success online and off.
As a specifier, the easier it is for me to clarify the relevant applications and performance data of any particular building product the easier it is for me to specify.
This post will focus strongly on key customer perspective; understanding their thought process when searching for a product online will enable you to form a business as rewarding and stress-free as possible, for both prospects and existing customers.
This post is a great excuse to tell you a bit more about me; what I do, stuff I love and where the two came together rather unexpectedly at a recent visit to the Velodrome.
Before I begin this post I really ought to introduce myself.
I’m Suzanne Golder, content lead for Pauley Creative. I’m responsible for driving the delivery of successful content strategy for our clients.
My recent visit to ride at the Velodrome brought two of the things that I love together. Construction and Cycling.
This post will consider the importance of strong construction brand positioning, which most construction companies could benefit from.
We will explore the five key ways to create successful business messages around the products and services you provide to your key target audiences.
It’s the general job of marketing to provide prospects with:
- Clarification of their company’s core products
- The applications relevant to each product or product type
- The company’s priority supporting services