Search engine optimisation (SEO) focuses on growing your construction businesses’ visibility in organic (non-paid) search engine results, such as Google and Yahoo.
SEO is a hugely undervalued and underinvested in by construction companies. At the top end of the market, the large tier 1 contractors have such weight in the market, that marketing can be seen as a luxury item, and SEO is very rarely considered necessary or linked to revenue.
For smaller construction companies and local specialist contractors, often a lack of knowledge in marketing, local search marketing, and particularly local SEO is often the cause of resistance. It can be seen as an expensive overhead and a large and scary investment for companies not used to spending on marketing.
However, SEO as a tactic can bring huge return on investment for construction companies and contractors. At Pauley Creative we work across the supply chain with contractors, building product manufacturers, merchants / distribution and etailers in the ecommerce space.
Previously, building product manufacturers have enjoyed the benefit of niche technical content driving their organic search traffic, with relatively low competition.
However now the tide has turned, and the search space has become a challenging place to maintain the top positions for certain key searches. Including important branded and non-branded keywords.
It is important for building product manufacturers to regain their rankings for these key terms to ensure their search visibility is strong. Following this, you will see an uplift in organic website traffic, essential to attain online enquiries to feed the pipeline and revenue.
We have written a blog to give more details on this seismic shift in search and what it means for your manufacturer website.
People are looking for what you offer across a variety of search engines; however if search engines can’t find the appropriate content from your website, then you’re missing out on valuable opportunities to bring qualified traffic and leads to your construction website. Ultimately, optimised content for search engines is one of the most effective ways of driving brand awareness and revenue for your business.
Pauley Creative offer a detailed SEO strategy, which focuses on stringent keyword research, target audience behaviour and your business objectives. This strategy will ensure the content created is aimed at improving your ranking in organic search, to ensure you stay ahead of the competition by ranking well for priority products and services. Our monthly reporting will ensure we continue to monitor your success and make appropriate changes when necessary.